Baby Furniture - How Baby Nursery Furniture Can Be A Thriving Market

By Hazel Knox

Baby nursery furniture and baby crib sets are an increasing category, representing $1.1 billion at retail last year, and anticipated to grow to $1.4 billion by 2009. Today's baby furniture differs quite a bit in style, price and selection, and at over a billion dollars, there is place for a wide variety of manufacturers in the nursery furniture field.

There are lots of top manufacturers in the nursery furniture category. The baby furniture category includes nursery furniture for kids from birth through two years, including painted baby furniture, nursery crib furniture, bassinets, a baby table for changing diapers, glider rockers, rocking chairs, dressers, chests, armoires and bookcases. Basically, anything you would purchase at a baby store while furniture shopping.

Even though a lot of the parents claimed that they mainly shopped at discount stores they admittedly would make more extravagant purchases at a specialty baby store if there was something they really desired. A Gen X mom talked about children strollers. She paid $300 for a stroller because she loved the features. Therefore if a parent is prepared to spend $300 on a stroller which is usually a smaller ticket item compared to nursery furniture what are they willing to spend on a nursery crib, an item that is used is much more than the use of a stroller.

Items like blankets, strollers, a nursery crib mattress, a toddler bed and accessories or items that would be purchased for nursery presents or baby gifts, or furniture for children over the age of two aren't incorporated in the category being talked about as leading infant bedroom furniture manufacturers. This is mainly nursery furniture for babies 2 and under in the strictest sense of the word.

Based on Kids Today's exclusive Buying Trends Survey, 2.2% of U.S. households purchased a nursery crib in 2004, and 2.7% bought other baby furniture. The median price point for a nursery crib in 2004 was $150, with those consumers intending to purchase a nursery crib in 2005 saying they prepared to spend a median of $200. Even still, 18% of customers who purchased a nursery crib in 2004 paid $500 or even more.

It could also be because parents are prepared to buy the top of the line 3-in-1 cribs in hopes that they will save money in the long run? Or quite perhaps is it because parents will spend practically anything on their children, trying to give everything they were never given?

Certainly a nursery crib is the most crucial purchase you'll make for your child...together with the rest of the nursery furniture. Nursery Furniture Manufacturers know this and appeal our need to provide our kid "everything". That is why nursery furniture and nursery crib sets are a really booming market!

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