Reasons Why Infant, Toddler, Children Clothing Stores Need An Online Presence

By Henry Taylor

Ebay's recently published Online Business Index report has revealed that 79% of small high street clothing retailers believed the introduction of online trade had helped save their business. Their OBI report suggests that small high street retail businesses are able to match and even beat the performance of other online firms when they set up on the internet and that shops perform at least as strongly as other online businesses on sales, prices and profit margins.

If bricks and mortar stores take the step of branching out online, they are able to compete on a fairly level playing field, and are not being threatened by the increase of online commerce. The online economy is becoming a very important tool to give traditional bricks and mortar businesses a boost.

Enterprising high street retailers continue to develop their online business and are rapidly joining the ranks of online businesses. In this way they can improve their offline income. More than half of every online business has a bricks and mortar store, and about 80% of those are experiencing improved sales and a more sustainable offline business because of that online presence.

If you have ever wondered if you need to have an online presence, this online opportunity is suitable for any business, whether it is service based or retail. An online presence can help you to reach new customers. A traditional bricks and mortar store with no web presence can only reach customers in its geographical area. If you have an online presence, there are no boundaries and you can reach customers worldwide. You can also keep in touch with your existing customers with an online presence.

The customers that you already have are online. This means that they may be drawn to view the websites of your competitors if you do not have a website to support your business.

Building your brand is one way to ensure that you are at the forefront of your particular field. You have many options to engage your customers, including with your website, social networks like Facebook and with email. Times are changing and now is a really great time to explore setting up your online presence.

By using these various alternate methods, you will be able to easily and quickly contact your existing customers and attract new customers at the same time. Research shows that this e-commerce is very viable.

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